The brief
Custom golf goods with no minimums. The shop needed to feel like a locker, not a catalogue dump of SKUs. Names, crests, objects you would pick up.
How we got there
We walked the homepage as a real page. The goods as objects, the voice of the shop. Once that locker felt right, the rest of the shop was built to match — not bolted on.
What we built
A shop you can use. Ordering without a maze of accounts. Type and pictures that belong to Personalise Par, not to a theme.
Leads, wired
The product is the click. Cart and enquiry are wired so a name on a ball is the next step, not a form that kills the mood.
Care after launch
New goods, new photographs, small copy. Hosting. A shop that is looked after does not rot into a theme update.
Where it sits now
Live, selling, maintained. We keep the pages as considered as the goods.
