The brief
A family e-bike hire and tour business on the Murray. Hire, guided rides, and a booking path as easy as the ride. They needed the river first, not a council form.
How we got there
Homepage live, river in the frame. Then hire, tours, and a way to book. We cut anything that felt like paperwork until the path was something a visitor would finish.
What we built
The river, the bikes, the next tour. Built for the phone in the car park. A booking path that does not apologise for itself.
Leads, wired
Hire and tours go to a booking, not a generic contact box. Click-through is the ride itself — the site gets out of the way once you have chosen.
Care after launch
Seasonal copy, new tours, hosting. A family business should not have to log into a builder to change a date.
Where it sits now
Live on the Murray. We stay on it so the next season does not need a new website.
